This month on our blog: the characters of the revelation group of the year, Auryn

A Spanish boy band formed in 2011 with British influences from groups like Coldplay and Take That. ¡What a mix! Although a Spanish group, they sing in English and are innovative because they’ve broken away from the stereotype of the Spaniards who only know their language, don’t speak English and have no conscience of other languages. Moreover, it looks like they have taken over One Direction, a band of international success.

In Spain they are a whole new movement: more than 40 concerts in the last few months, thousands of followers on social media and musical quality; the originality of the songs and their aesthetics make the band join the team of artists at one of the biggest record labels in the world, WARNER MUSIC SPAIN.

Dani Fernández, Carlos Marco, Blas Cantó, David Lafuente and Álvaro Gango are the members of Auryn: a group that brings our youngsters closer to music, rhythm and, what’s most important to us, the world of languages. Young Spaniards progressively understand and speak more English, and open their ears to non-Hispanic sounds; not only with foreign groups, but also with those which belong to our own country. This group is the perfect ambassador of the Spanish scene due to the curious mix of the regions within the Spanish peninsula which the members come from: Ciudad Real, Alicante, Murcia, Granada and Madrid. It is a great pride that our youngsters are successful around the world whilst enhancing other people’s interest to understand another language.

The group has just released their most popular single: DON’T GIVE UP MY GAME, a song about a young love story that plays everywhere and brings teenagers closer to English pop music of all times. The boom of Spanish bands with good looking men which would bring very similar songs with our typical Spanish sounds has long been left behind; bands like ‘Los pecos’, ‘La Guardia’, ‘Danza Invisible’ and ‘Hombres G’, to set just a few examples have become a part of Spanish music history and have left a trace with their popular melodies; but now it appears that we’re going further and our youngsters are increasingly able to speak or understand English.

Thanks to this and to groups like them, we all now have the world within reach. Welcome to media globalisation!

Blanca Roters

Marketing, Clic IH

We recomend you to take a look at other contributions from Blanca to this blog.